Expect a disruptor to the market of wireless sound

29.03.2019
by Alexander Greiner, Head of brand development

We have worked hard. Hard because we love music and how we enable people to hear, feel and experience the music like the musicians had created it – in their own homes. Since we, Manuel, Thomas and myself, took over the management of PIEGA in January 2018 we have tried to strengthen PIEGAs foundation for what’s ahead of us. This has included introducing a new look and feel for the PIEGA brand as well as a new brand promise “EXPECT MORE”.

It’s important to highlight that we are not creating a new PIEGA – but a stronger PIEGA that can go beyond the requests of today’s music lover. We are very fortunate and proud to have a strong existing base of PIEGA enthusiast within the HIFI community – and we will continue to loyally serve them by pushing the boundaries of music quality in home systems. But why should music enjoyment only be accessible for HIFI enthusiasts?

DON’T SETTLE

We encourage everyone to expect more in all aspects of life. “Expect More” is not only at the center of everything we do at PIEGA – but also a call out to you as a music lover. YOU SHOULD EXPECT MORE from the music quality you are surrounded by in your life. In recent years, people have increasingly more accepted lower music quality in exchange for easy usability and flexibility.

WE SWISS DON’T COMPROMISE

The past 1,5 years we have been working on this new product which should connect the two worlds; the digital and high-end sound. This product-project has been a big focus for us and we are all very excited. During the process, we have definitely had our doubts if we would get there. Historically we have killed products if we couldn’t reach PIEGA sound quality. But this time, it hasn’t only been dependent on the sound quality alone but the new technology we have embedded in the speakers as well. As a pure sound expert like PIEGA we have entered unknown grounds. However, with some new people on board and strong partners we have reached our goal. NOT ONE COMPROMISE has been made and we are more than ready to introduce you our new product, in just a few days, when we launch 5th of April 2019.

EXPECT

The new system will not only enable the modern music lover to not just stream music directly from your smartphone but also integrate with any current multiroom system OR the new Bluetooth record turntable you just bought!?!

We hope you will like what we are bringing to you. It’s a big milestone for us and we hope it will be for you as a modern music lover too. We at least, look forward to hearing your feedback! But for now, we have to wait another few days! So let’s catch up again 5th of April?!

THE THANK YOUS!

Lastly, I would like to use this opportunity to thank the whole PIEGA family for their efforts. Every single person in the team has contributed to this new product and the launch thereof. However, a special thanks to Dominik Züger who has been the engineer behind this new generation of PIEGA speakers – the disruptors to wireless sound!

I wish you all a nice day!